All of the fundamentals of good design still apply when talking about web development. Aesthetics are important, but just as important is how a site navigates. Not all sites are designed for the same objective.

Ideaworks understands the balance between aesthetics and technology. The only thing worse
than a good looking site that doesn't work, is a high tech site that looks like crap.

The site you are currently in is a promotional site that shows web design can be simple and effective.